A web consultant probably does not have to tell you that search engines are including more videos in their results than ever before. Articles such as this one in Tech Crunch explain the benefit and effectiveness of getting your videos optimized and appearing in Google's search engine result pages (SERPs)
Try searching for anyone famous, your favorite sport or drunken monkeys (see the video for an explanation) and chances are you will see videos returned near the top of the search engine result page (SERP).
There are less videos (10 billion approximately) than webpages on the Internet and many video producers are not providing Google with enough information about what the video contains in order to get them indexed nor are they optimizing the videos for search engines.
In addition, actual searches are tending to favor videos over traditional web copy which is resulting in greater click-through rates for video over web pages. Wouldn't you rather watch a video on drunken monkeys than reading about them?
When creating a video for a blog, your corporate website or social media campaign its important to add information about the video to a videositemap.xml file that Google can spider and index in order to help them understand the video’s content.
The video below explains how in less than an hour you can create a video sitemap and submit it to search engines like Google in order to increase the chances that the video will appear in the top positions of search engines. The video also briefly discuss how to upload the video using SEO best practices.
- Creating a Video Sitemap (Google)
- Google Webmaster Tools
- Google Webmaster Help Forum – Sitemap
- Video Is Now a Must Have for SEOSearch Engine Land
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