Monday, September 5, 2011

Blog Optimization: Auditing my own Blog for SEO Best Practices

After reading Google’s own search engine optimization (SEO) audit of its own web site, I was inspired to evaluate my own Blog and see if I was always following common SEO best practices. I was surprised that as a SEO web consultant I was often giving clients SEO advice that I myself wasn’t always following!

Below are some SEO issues that I have identified and am planning to fix in the next couple of months so read quickly!

Use Keyword Phrases in the Headline of Blog Post - I have my website optimized for the primary keyword “website consulting” along with many secondary keywords (eg. web consultant, seo consulting, ppc consultant, etc) but am rarely using these keywords in the actual Blog Headline.

Hyperlink Keyword Phrase to Webpage– Whenever a keyword phrase is used, it should be hyperlinked to the relevant webpage on the site. For example, if I mention a keyword related to ”ppc consulting” I should link it to that page on the site (like I just did here now : )

Use the “TITLE” tag in the Hyperlink – You have the ability to add a “title” tag on the hyperlinks. For example, if I use the keyword “ppc consulting” in the Blog and link it in the HTML source code I should add the Title tag as follows: ppc consulting. I can either use the exact keyword being linked or a very similar one.

Category Labels – You should have a Blog Category strategy laid out based on your SEO keyword research and not just create the Category Labels on the fly every time you post a Blog. For example, my categories might be website consulting (which would include general blog posts), seo consulting, ppc consulting, etc which would include those relevant types of Blog posts. Rotunda’s Blog about scheduling software does this well.

Contact Us - If unique, high quality, optimized Blog copy is being produced and search engines start to rank it highly on certain keyword phrases like “website consulting”, the Blog should start receiving direct traffic from Search Engines. Hence, a Contact Form should be added directly to the page (in the left or right side bar) instead of just having a “Contact Us” link at the top of the page. Make it easy for potential customers to contact you!

Social – The Blog has the ability to share the content to sites like Facebook, Twitter, etc which is great but it is not receiving many comments directly on the posts. Search Engines like Google have confirmed they have started to use social media signals like comments to rank webpages.
See any other Blog SEO best practices that aren’t being used on this Blog? Drop our web consultants a comment on the Blog below. Thank you!

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