In an abbreviated form, atypical sales process can be summarized in the following phases:
- Awareness – customer defines a need for a product or service.
- Research/Consideration – customer researches different company product offerings based on factors like price, features, support, design, reputation, etc.
- Purchase – customer purchases the product online or in-store.
If you offer a great product or service that develops a large advocate base, consider adding social media tools to your website like the free one at addthis.com which is being used on this blog. Your advocates will use the social media tools to promote your product which will increase sales from those that are considering/researching your product.